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ABOUT STUDIO

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56X

INTERNATIONAL & NATIONAL HIGHLIGHTS

INCLUDING AWARDS, CURATORIAL SELECTIONS, AND SPECIALIZED BLOGS/SITES.

By LOTIPA™ has been transforming brands and spaces since 2016, merging design, business, and architecture to create strategic and impactful solutions.

Exploring the interactions between brands and audiences, it translates purposes into unique identities and authentic experiences, seamlessly connecting creativity, strategy, and market dynamics in a constantly evolving world.

SERVICES

STRATEGY

rand strategy involves creating a robust framework that aligns business goals with market needs. It includes market analysis, target audience definition, positioning, and recognition objectives, ensuring the brand stands out and resonates with its audience.

Serving as the foundation for all branding decisions, a well-crafted strategy provides clarity, direction, and consistency, shaping a brand that is both impactful and sustainable.

NAMING

Naming a brand goes beyond selecting appealing words. The right name must be memorable, relevant, and deeply resonate with the target audience. It should capture the essence of the brand while standing out in a competitive market.

This process combines strategy and creativity to ensure the name not only sounds good but also builds authentic and lasting connections.

BRAND VOICE

A brand’s personality is shaped by its style, language, and tone of communication. These elements ensure that every message is consistent, authentic, and aligned with the brand’s values and identity.

A well-defined tone of voice strengthens brand recognition, builds trust, and creates a cohesive experience across all touchpoints, making the brand more relatable and distinctive in its market.

VISUAL IDENTITY

A brand’s visual identity encompasses all the design elements that represent it, including logo, typography, color palette, and graphic design. These components work together to create a distinct and cohesive look.

A strong visual identity is essential for brand recognition and consistency across all touchpoints, reinforcing its presence and making a lasting impression.

ART DIRECTION

Creative direction oversees and refines all visual elements to ensure a consistent and compelling brand aesthetic. From photography and video to graphics and design, every detail is strategically curated to align with the brand’s identity.

By maintaining visual coherence across all touchpoints, creative direction enhances brand recognition and delivers a powerful, immersive experience.

ENVIRONMENT DESIGN

Branded environment design shapes retail stores, offices, and event spaces to visually and experientially express a brand’s identity. Every element, from layout to materials, is crafted to create a cohesive and immersive brand experience.

By aligning physical spaces with brand values, this approach strengthens recognition, enhances customer engagement, and leaves a lasting impression.

PACKAGING

Packaging is more than protection—it’s a strategic extension of the brand’s identity. Every detail, from materials to typography, works to attract consumers, communicate brand values, and enhance the product experience.

A well-designed package creates an immediate connection, reinforcing brand recognition and shaping how customers perceive and interact with the product.

MOTION

Motion design uses animation and video to bring brand messages to life, making them more dynamic, engaging, and memorable. By blending movement, visuals, and storytelling, it enhances digital communication and captures audience attention.

From social media to websites and presentations, motion design strengthens brand perception and engagement, creating immersive experiences across multiple platforms.

3D VISUALIZATION

3D design creates realistic and immersive visualizations for products, virtual environments, animations, and prototyping. In branding, it enhances storytelling by transforming concepts into tangible, high-impact visuals.

From product previews to branded spaces, 3D design elevates aesthetics and engagement, making brand experiences more dynamic and memorable.

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