"Your New Beginning"

ARQUÉ - ARCHITECTURE
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An office focused on a contemporary and sophisticated approach to architecture, with an ideal positioning for its restricted public, young couples or people who will build their house/work for the first time - "Meaning of the name Arqué (Principle) / " Your new beginning".
We created a structure based on shapes, colors simple auxiliary elements that, when combined/blended, create a unique visual universe, allowing variations in positioning according to the moment of the brand.
With robust and serious typography, it used the psychology of shapes to convey security and confidence in thoughts about the target audience, since they are people with no experience with work.